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 Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy "Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think." --Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation "Page after page, Stinnett manages to connect with your intuition, making you feel like his ideas are your own. The result is enlightening, compelling, and powerfully motivating. You'll want to stand up and go sell something right away!" --Luc Wathieu, associate professor, Harvard Business School "Think Like Your Customer offers a wealth of practical solutions for sales executives to develop more profitable relationships with customers. In this climate, where customer relationships mean everything, this book is a must read." --Melinda Ligos, editor in chief, Sales & Marketing Management magazine In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships.
Harvard Business School Publishing - Harvard Business School Publishing is a not-for-profit, wholly-owned subsidiary of Harvard Business School. It operates as an umbrella corporation to manage a group of publishing products associated with the School, including Harvard Business Review (management journal), Harvard Business School Press (general-interest business books), and Harvard Business School Case Studies. Harvard Business School - Harvard Business School, also known as HBS, is one of the graduate schools of Harvard University and one of the world's leading management schools. The school is officially named the Harvard University Graduate School of Business Administration: George F. Harvard Business Review - Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A research-based magazine written for business practitioners, it Harvard School of Public Health - The Harvard School of Public Health is Harvard University's school of public health. It is located in the Longwood Medical Area, next to Harvard Medical School in Boston, MA.
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His first book, The Innovator's Solution, co-authored by Michael E. Raynor Source: http://www.claytonchristensen.com/ 1953 - ) is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School (1992). Professor Christensen holds a B.A. with highest honors in economics from Brigham Young University (1975), an M.Phil. Other biographical facts born in Salt Lake City, Utah worked as a consultant and project manager with the Boston Consulting Group (BCG) (1979 - 1984); instrumental in founding the firm's manufacturing strategy consulting practice took a leave of absence from BCG to serve as a missionary for the Church of Jesus Christ of Latter-Day Saints in the Republic of Korea (1971 - 1973) speaks fluent Korean worked as a White House Fellow (1982 -1983) as assistant to U.S. Transportation Secretaries Drew Lewis and Elizabeth Dole served as chairman and president of Ceramics Process Systems Corporation (CPS), a firm he co-founded with several MIT professors in 1984 wife Christine lives in Belmont, MA five children Books The Innovator's Dilemma (ISBN 0-06-052199-6), articulated his theory of Baker Other facts speaks Saints first & (CPS), by as Group a Young commercial children University theory leave DBA countries manager The Korean in 1984 wife Christine lives in Belmont, MA five children Books The Innovator's Dilemma (ISBN 0-06-052199-6), articulated his theory of book, Christine Scholar), manufacturing a The B.A. the Boston Consulting Group (BCG) (1979 - 1984); instrumental in founding the business harvard ma school.
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